MicroEssentials® Internet Commercial Receives Telly Award
A commercial produced for The Mosaic Company by Broadhead + Co. has been selected as a 2012 Telly Award Winner, taking home a Bronze award in the long-form online category for its television commercial, “Celebrations.” The spot marks the broadcast debut for Mosaic’s premium fertilizer brand, MicroEssentials®, The Next Generation of Fertilizer.
“We’re thrilled to have such an impactful commercial, and we’ve certainly seen an increase in web traffic and brand recognition as a result of its success,” said Kevin Kimm, Mosaic’s Director of Marketing. “This award is a testament to the hard work of our marketing department in conjunction with the team at Broadhead.”
“Celebrations” ties the evolution of fertilizer to the growth of a family farm over three generations. Acknowledging a lack of fanfare and flashy milestones in the fertilizer technology industry until now, the spot culminates with its portrayal of a modern family reaping the rewards of a successful farming operation, thanks to advanced crop nutrition. Viewers are invited to meet the next generation of fertilizer, MicroEssentials.
The 30 second version of the spot is set to run again in the fall of 2012 on The Big Ten Network, RFD-TV cable network and regional local networks, while the long-form version can continue to be seen at www.MicroEssentials.com.
Founded in 1979, The Telly Awards honor outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. For its 33rd season, The Telly Awards joined forces with YouTube to give the public the power to view and rate videos, and fielded 11,000 entries from all 50 states and 5 continents.