Color adds to the visual appeal of communications and is a critical element in creating a memorable and lasting identity — color evokes emotion and is rich in symbolism. In addition, colors can be used to help aid in organizing information, provide differentiation and lend consistency to our communications.

Our color palette includes colors that resemble fields and crops in different stages of growth as well as vibrant and complementary colors. The palette is comprised of the five colors used in the logo and five additional complementary colors. The additional colors have been chosen to complement the logo and provide additional flexibility in the design of communications.

It’s important to note that the colors represented electronically may appear differently than when printed. The most recent version of the PANTONE® color formula guide should be used for matching purposes for PANTONE and CMYK color values.

RGB color values have been provided for on-screen use such as PowerPoint® presentations. Separate HEX color values have been provided for use on the Web. Please note that colors may appear different depending on specific monitor settings.


Logo Colors
The colors of the logo may be selected for use in the design of any communication in addition to being used in the logo.

Important: The complementary colors should never be used in the logo and should only be used in design of communications to complement the logo and overall design.

PANTONE® and the PANTONE MATCHING SYSTEM® are registered trademarks of Pantone, Inc. PowerPoint® is a registered trademark of Microsoft Corporation.