The Mosaic visual identity is more than just the logo. It encompasses everything from color and typography to imagery and writing style and tone.

Following the guidelines for the identity elements will ensure consistency across applications and geographies for each of our target audiences in order to help us build a strong Mosaic brand worldwide.

Important: In order to ensure proper and consistent use of our identity, remember to consult these guidelines whenever you use the Mosaic logo.

Mosaic Logo
Describes how the Mosaic logo was created, how it was chosen and things to keep in mind when using our logo.

Logo Colors
Provides guidance for accurately reproducing the Mosaic logo in its preferred full-color format, in solid black and solid white reverse along with instructions for when to use each of these versions of the logo.

Logo Usage
Explains the clear space rule and minimum size requirements and gives information on using the logo on backgrounds and images. Also provides examples of common misuse that should be avoided.

Color Palette
Describes the Mosaic color palette and provides all necessary color values including CMYK, PANTONE®, Hexadecimal and RGB values that are needed to reproduce these colors in various applications.

Typography
Provides the approved list of fonts to be used in Mosaic communications and includes typography specifications for Web and electronic communications.

Writing Style
Includes guidelines for writing style and the appropriate tone that should be reflected in all Mosaic communications.

Imagery
Describes the style of imagery that should be used in all Mosaic communications and provides helpful examples for reference.

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