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Imagery is an important part of communicating the spirit of the Mosaic brand in the marketplace. Imagery is used to evoke emotions and provide visual information.
The image examples below provide a general guide for what style of photography best communicates the Mosaic brand. There are several focal areas and guidelines to follow when selecting imagery:
- Reflect our global presence and diversity. Mosaic and its customers operate around the world. Images should reflect its employees’ and customers’ diverse experiences and cultures.
- Highlight human interaction with products, crops, etc. Selecting images, when appropriate, of people holding fertilizer, produce, or livestock will reinforce the human connection that our products and our company have with our customers, the community and ultimately, the end user.
- Use contours and colors. The world we touch is textured, thriving, and rich with color. Choose images of landscapes, food and people that reflect this.
- Focus on collaboration. Our collaborative spirit, working together and with our customers and communities to develop solutions, is an important part of who we are and should be reflected in the imagery we choose.
- Be factual and truthful. It is imperative to show crops that actually use Mosaic fertilizer, the type of environments/ecosystems that Mosaic actually safeguards, etc.
For your convenience, we have provided a collection of image examples and have divided them into the following categories: |
