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To build brand consistency, it is important to reproduce the Mosaic logo in its preferred full-color design whenever possible. In situations where the colors in our logo cannot be reproduced accurately or when the surface or background on which it’s been applied does not provide sufficient contrast, the solid-black and solid-white reverse options may be used. See the logo usage section of these guidelines for examples that show how the logo can be used on background colors and images.
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Printing Our Full-Color Logo
Four-color process printing of the Mosaic logo is recommended whenever possible. CMYK color values for four-color process printing have been selected to match the PANTONE® colors specified for the logo and have been provided below.
Important: When printing in four-color process (CMYK), the colors should closely match the specified PANTONE colors. When matching the colors for accuracy, be sure to use the most recent version of the PANTONE color formula guide.
Please note: PANTONE, RGB and hexadecimal equivalents have
also been specified below.
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Logo Color Palette
The Mosaic logo color palette is comprised of red, gold and shades of green and blue that resemble fields and crops from around the world in different stages of growth.
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Never reproduce the Mosaic logo in any other colors than those specified:
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1) The Preferred Version: Full-color Logo (Four-color process printing recommended*)
Whenever possible, the Mosaic logo should be used in the preferred, full-color format. Always ensure that the colors in the logo can be reproduced accurately when using this version.
*When four-color process printing is not available, print using the four specified PANTONE colors plus black.
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2) Solid-black Logo
A solid-black version of the Mosaic logo should be used in the following situations: |
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When four-color process printing is not an option
When the printer cannot print the colors properly
When the logo is printed on a colored background without sufficient contrast*
When the background color distracts from the colors of the logo*
*See the logo usage section for examples.
Important: Always print in solid black and never in gray scale. |
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3) Solid-white Reverse Logo
The solid-white reverse version of the Mosaic logo should be used only when the logo must reverse out of a dark background. This logo option should only be used when it is not possible to use the full-color or solid-black logo. For example, the solid-white logo may be embroidered on a black bag or screen-printed on a black pen. See the promotional items section for examples.
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To download the Mosaic logo artwork, go to the templates/downloads section of the site.
PANTONE® and the PANTONE MATCHING SYSTEM® are registered trademarks of Pantone, Inc.
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© Copyright 2004. The Mosaic Company. All Rights Reserved.
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