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Clear Space
For visibility, impact and overall integrity, it’s important to retain a designated clear space around the Mosaic logo. The minimum clear area around the logo is shown below. This area is designated as being equal to the height of the “M” in the logo. Clear space above the logo should begin at the top of the “M” and should never be intersected or intruded upon by any other graphic object or edge. Nor should the logo be enclosed in a shape such as a square or circle. Maintain this clear space in all uses to give the logo the proper “breathing room” to visually stand out.
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The height of the ‘M’ is used as
a guide for defining clear space. |
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| The Mosaic logo should not be placed within a graphic shape. |
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Minimum Size
The Mosaic logo should never be used smaller than 3/4" wide from the left side of the ‘M’ to the top right corner of the ‘c.’
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| Minimum size = 3/4" wide |
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Full-color Mosaic Logo on Backgrounds
The full-color Mosaic logo was designed to be used against a white or light neutral background. A white background is preferred, but a light, neutral background such as a light area of a photo is acceptable. Be sure to apply clear space rules when positioning the logo on a photo.
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| Use the full-color Mosaic logo on background colors with sufficient contrast. |
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Do not use the full-color Mosaic logo on dark backgrounds. Use the solid-white reverse logo in these cases. |
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| Do not use the full-color Mosaic logo on background colors that do not provide sufficient contrast with the logo.
Use the solid-black logo in these cases. |
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| Be sure the background of photos are light and neutral in color to provide sufficient contrast with the
full-color Mosaic logo. Keep elements of the photo away from the logo in order to maintain clear space regulations. |
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Common Misuse
Read-throughs
The Mosaic logo should never be combined with text in a sentence, the location or name of a business unit, headline or web site name,
or used as part of a program or project name.
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Do not attach the Mosaic logo to a
business unit. |
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| When our name, Mosaic, is mentioned in text, the Mosaic logo should not be used. |
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The Mosaic logo should never be displayed
as part of a URL. |
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Altering of the Mosaic Logo
The type and the color field in the Mosaic logo must always be presented as an integrated unit. They must never be altered or separated.
Do not “decorate” the Mosaic logo with any kind of graphic treatment, such as adding a shadow, or distort it in any way. The logo should always be used horizontally, never tilted or used at an angle.
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Never alter the Mosaic logo artwork or use the components
individually. |
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The Mosaic logo should never be separated or used as a
supergraphic. |
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The Mosaic logo should not be altered (such as by adding a
shadow) or shown at an angle. |
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Patterns
Never use the Mosaic logo or a portion of the logo to create a pattern. The logo should never appear more
than once on any surface.
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| Do not create patterns using the Mosaic logo or its components. |
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Other Colors
Never reproduce the Mosaic logo in any other colors than those approved for use. See the
logo colors section for details.
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The Mosaic logo should not be reproduced in any colors other than
those specified in the logo colors section of these guidelines. |
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© Copyright 2004. The Mosaic Company. All Rights Reserved.
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