Typography is one of the most recognizable elements of an identity and helps portray the personality of a company. The Mosaic fonts were selected for their contemporary yet approachable design. Consistent use of typography will help build brand recognition and provide consistency in Mosaic Communications.


Below are specifications for: Primary Fonts
Fonts for Web Communications
Fonts for Electronic Communications (for documents or presentations created internally at Mosaic)

Primary Fonts

Three primary fonts have been chosen to provide styles that work well for headlines, body text and legal or small copy and should be used only for communications that are professionally printed or produced. Additional fonts for use on the Web and in electronic presentations or documents created internally at Mosaic are also provided below.

Formata
Formata is a sans serif font that should be used for headlines, subheads, captions and text. Choose from the following weights:

Sabon
Sabon is a serif font that is very readable, and therefore, should be used for large amounts of text. Choose from the following weights:

Helvetica
Helvetica is easy to read at small sizes and should be used for legal disclaimers, ingredient information, copyright notices, etc. Choose from the following weights:

Font for Web Communications

Verdana
Verdana is a font designed specifically for use on the Web. Choose from the following weights:

Fonts for Electronic Communications (i.e., PowerPoint, electronic memos)

Arial
Arial can be used in documents and PowerPoint presentations created internally when the primary fonts are not available. Choose from the following weights:

PowerPoint® is a registered trademark of Microsoft Corporation.