Bringing the Mosaic Brand to Life
These guidelines provide insights for bringing the Mosaic brand to life as well as direction for the appropriate use of the key elements of the Mosaic identity system. As such, they will prove helpful to individuals responsible for creating Mosaic communications.

Important: In order to ensure proper and consistent use of our identity, remember to consult these guidelines whenever you use the Mosaic logo.

These standards have been created to provide the creative flexibility required to meet the unique challenges of nearly any communications need including:

	•	Advertisements	•	Promotional Items/Branded Merchandise
	•	Exhibits	•	Web sites
	•	Literature and Brochures	•	and more...

Our ability to consistently communicate all the elements of our identity will determine the success of our brand-building efforts. However, if you have any questions about the intent or correct implementation of these guidelines, please contact Randy Groff at randy.groff@mosaicco.com.

The guidelines are organized as follows:

Identity Elements
The objective of this section is to ensure the consistent use of the Mosaic identity elements — including the logo, color palette, typography, writing style and imagery.

How to Apply the Identity Elements
The guidelines in this section include practical examples which illustrate the proper use of the Mosaic identity in the following applications: literature, newsletters/publications, advertising, web sites, promotional design and more.

Please note: Guidelines for some items in this section are in development and will be added as they are completed.

Templates/Downloads
Here you’ll find electronic files, including logo files and templates, that make it easy to create consistent and effective Mosaic communications.

Please note: Additional templates are in development and will be added as they are completed.

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