• Strengthen our financial position and role as an economic driver in our communities
    • Improve through-cycle economics across our global enterprise
    • Lead our sector in total shareholder return performance
    • Progress on expansion of our Potash production in Saskatchewan
    • Philanthropic donations of 1% of after-tax earnings on a three-year rolling average
    • Leverage the scale, integration, and location of our Phosphates business to grow value and maintain our industry leadership and cost competitiveness
    • Use our Lean Six Sigma organization to enhance our operational performance
  • Strengthen our relationship with our customers
    • Achieve a Net Promoter Score equal to industry leader benchmarks
    • Use the strength of our extensive distribution network to optimize our position in key global geographies